/* hochschul-marketing.online — Design-Fundament
   abc4sales CI · Barlow Condensed + Plus Jakarta Sans (lokal) · Lucide-Icons inline
   Keine externen Ressourcen. */

:root{
  --n:#0D2B4E;      /* Navy */
  --nm:#1A3A5C;     /* Navy hell */
  --nd:#08203C;     /* Navy tief */
  --o:#E8943A;      /* Orange — Flächen/Buttons, nie als Text auf Hell */
  --ol:#9E5A0D;     /* Orange dunkel — Text/Links auf hellem Grund, AA-fest */
  --c:#00C2CB;      /* Cyan */
  --off:#F7F4EE;    /* Off-White */
  --sl:#5F6D7E;     /* Slate — WCAG AA auf Weiß (5.3) und Off-White (4.8), BITV 2.0 */
  --bd:#D9D5CD;     /* Border */
  --bdn:rgba(255,255,255,.14);
  --w:#fff;
  --fd:'Barlow Condensed',Impact,'Haettenschweiler','Arial Narrow',sans-serif;
  --fb:'Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --max:1200px;
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  margin:0;background:var(--w);color:var(--n);
  font-family:var(--fb);font-size:17px;font-weight:400;line-height:1.65;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit}
/* Textlink auf hellem Grund: Unterstreichung, damit der Link nicht nur an der Farbe erkennbar ist */
.lnk{color:var(--ol);font-weight:600;text-decoration:underline;text-underline-offset:3px;text-decoration-thickness:1px}
.lnk:hover{text-decoration-thickness:2px}
.sec--navy .lnk,.sec--navy-d .lnk,.hero .lnk,.foot .lnk{color:var(--c)}

/* Tastaturfokus: eigener Ring, weil der Browser-Default auf Navy kaum sichtbar ist */
:focus-visible{outline:3px solid var(--c);outline-offset:2px;border-radius:2px}

/* Sprungmarke — erst bei Tastaturfokus sichtbar */
.skip{
  position:absolute;left:12px;top:-60px;z-index:80;background:var(--n);color:#fff;
  padding:11px 18px;border-radius:6px;text-decoration:none;font-weight:600;font-size:15px;
  transition:top .12s
}
.skip:focus{top:12px}

/* ---------- Layout ---------- */
.wrap{max-width:var(--max);margin:0 auto;padding:0 clamp(20px,5vw,44px)}
.sec{padding:clamp(56px,7vw,104px) 0;position:relative}
.sec--tight{padding:clamp(44px,5vw,72px) 0}
.sec--off{background:var(--off)}
.sec--navy{background:var(--n);color:var(--w)}
.sec--navy-d{background:var(--nd);color:var(--w)}
.sec--line{border-top:1px solid var(--bd)}
.sec--navy .sec--line,.sec--navy-d .sec--line{border-color:var(--bdn)}

/* ---------- Typo ---------- */
h1,h2,h3,h4{font-family:var(--fd);font-weight:700;line-height:1.03;margin:0;letter-spacing:-.01em}
h1{font-size:clamp(40px,5.6vw,70px);font-weight:800;letter-spacing:-.02em}
h2{font-size:clamp(30px,3.9vw,48px)}
h3{font-size:clamp(20px,1.6vw,24px)}
h4{font-size:18px;font-weight:700}
p{margin:0 0 16px}
.prose{max-width:64ch}
.lead{font-size:clamp(17px,1.35vw,20px);line-height:1.6;color:var(--sl);font-weight:300}
.sec--navy .lead,.sec--navy-d .lead,.hero .lead{color:rgba(255,255,255,.72)}

.eyebrow{
  font-family:var(--fd);font-size:14px;font-weight:700;letter-spacing:.16em;
  text-transform:uppercase;color:var(--sl);margin:0 0 14px;display:flex;align-items:center;gap:12px
}
.eyebrow::before{content:'';width:26px;height:2px;background:var(--o);flex:none}
.sec--navy .eyebrow,.sec--navy-d .eyebrow,.hero .eyebrow{color:var(--c)}
.sec--navy .eyebrow::before,.sec--navy-d .eyebrow::before,.hero .eyebrow::before{background:var(--c)}

.hl{color:var(--o);font-style:normal}
.hl-c{color:var(--c);font-style:normal}
.sec-head{max-width:74ch;margin-bottom:clamp(32px,4vw,56px)}
.sec-head h1 + .lead,.sec-head h2 + .lead{margin-top:18px}

.kicker{font-family:var(--fd);font-size:clamp(46px,5vw,64px);font-weight:800;color:var(--ol);line-height:1}
.sec--navy .kicker,.sec--navy-d .kicker,.hero .kicker,.card--navy .kicker{color:var(--o)}
.muted{color:var(--sl)}
.sec--navy .muted,.sec--navy-d .muted,.hero .muted{color:rgba(255,255,255,.6)}
.small{font-size:14.5px;line-height:1.6}
.xs{font-size:13px;line-height:1.55}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:11px;font-family:var(--fb);font-weight:650;
  font-size:15.5px;letter-spacing:-.005em;padding:15px 28px;border-radius:8px;
  text-decoration:none;border:1.5px solid transparent;cursor:pointer;line-height:1.2;
  transition:background .2s ease,border-color .2s ease,color .2s ease,
             transform .2s ease,box-shadow .2s ease
}
.btn svg{width:18px;height:18px;flex:none;transition:transform .2s ease}
.btn:hover svg{transform:translateX(4px)}
.btn:active{transform:translateY(1px)}
.btn:focus-visible{outline:2px solid var(--n);outline-offset:3px}
.hero .btn:focus-visible,.sec--navy .btn:focus-visible,.sec--navy-d .btn:focus-visible{outline-color:#fff}
/* Navy statt Weiß auf Orange: Weiß erreicht auf #E8943A nur 2,4:1, Navy 6,3:1.
   Hält das CI-Orange und erfüllt trotzdem AA — Hochschulen prüfen nach BITV 2.0. */
.btn--o{background:var(--o);color:var(--n);border-color:var(--o);box-shadow:0 1px 2px rgba(13,43,78,.16)}
.btn--o:hover{background:#f2a45c;border-color:#f2a45c;transform:translateY(-1px);box-shadow:0 8px 20px -8px rgba(184,105,25,.7)}
.btn--o:active{transform:translateY(0);box-shadow:0 1px 2px rgba(13,43,78,.16)}
@media (prefers-reduced-motion:reduce){
  .btn,.btn svg{transition:background .2s ease,border-color .2s ease,color .2s ease}
  .btn:hover,.btn:active{transform:none}
  .btn:hover svg{transform:none}
}
.btn--n{background:var(--n);color:#fff;border-color:var(--n)}
.btn--n:hover{background:#0a2140}
.btn--ghost{background:transparent;color:var(--n);border-color:var(--bd)}
.btn--ghost:hover{border-color:var(--n)}
/* Rahmen kräftiger als --bdn: als Bedienelement muss die Kante 3:1 erreichen (WCAG 1.4.11) */
.sec--navy .btn--ghost,.sec--navy-d .btn--ghost,.hero .btn--ghost{color:#fff;border-color:rgba(255,255,255,.45)}
.sec--navy .btn--ghost:hover,.sec--navy-d .btn--ghost:hover,.hero .btn--ghost:hover{border-color:#fff}
.btn-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center}

/* ---------- Grid & Cards ---------- */
.grid{display:grid;gap:20px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}

.card{
  background:var(--w);border:1px solid var(--bd);border-radius:12px;padding:28px 26px;
  transition:border-color .18s,transform .18s
}
.card:hover{border-color:var(--n)}
.card h3{margin-bottom:10px}
.card p:last-child{margin-bottom:0}
.sec--off .card{background:var(--w)}
.card--navy{background:var(--nm);border-color:var(--bdn);color:var(--w)}
.card--navy:hover{border-color:var(--c)}
.card--flat{border:none;background:transparent;padding:0}
.card--flat:hover{transform:none}

.ico{
  width:42px;height:42px;border-radius:9px;display:flex;align-items:center;justify-content:center;
  background:rgba(232,148,58,.12);color:var(--o);margin-bottom:18px;flex:none
}
.ico svg{width:21px;height:21px}
.ico--c{background:rgba(0,194,203,.13);color:#068f96}
.card--navy .ico{background:rgba(0,194,203,.16);color:var(--c)}

.tag{
  display:inline-block;font-family:var(--fb);font-size:11.5px;font-weight:600;letter-spacing:.06em;
  text-transform:uppercase;padding:5px 10px;border-radius:4px;background:var(--off);color:var(--sl);
  border:1px solid var(--bd)
}
.tag--o{background:rgba(232,148,58,.12);color:var(--ol);border-color:rgba(232,148,58,.32)}
.tag--c{background:rgba(0,194,203,.12);color:#04767c;border-color:rgba(0,194,203,.35)}
.sec--navy .tag--o,.sec--navy-d .tag--o,.hero .tag--o,.card--navy .tag--o{color:var(--o)}
.sec--navy .tag--c,.sec--navy-d .tag--c,.hero .tag--c,.card--navy .tag--c{color:var(--c)}

/* ---------- Listen ---------- */
.ticks{list-style:none;margin:0;padding:0;display:grid;gap:13px}
.ticks li{display:flex;gap:12px;align-items:flex-start;font-size:16px;line-height:1.55}
.ticks svg{width:19px;height:19px;color:var(--o);flex:none;margin-top:2px}
.sec--navy .ticks svg,.sec--navy-d .ticks svg{color:var(--c)}

.numlist{list-style:none;margin:0;padding:0;counter-reset:nl}
.numlist li{
  counter-increment:nl;display:grid;grid-template-columns:56px 1fr;gap:22px;
  padding:24px 0;border-top:1px solid var(--bd)
}
.numlist li::before{
  content:counter(nl,decimal-leading-zero);font-family:var(--fd);font-size:26px;font-weight:800;
  color:var(--bd);line-height:1.1
}
.sec--navy .numlist li{border-color:var(--bdn)}
.sec--navy .numlist li::before{color:rgba(255,255,255,.28)}
.numlist h3{margin-bottom:7px}
.numlist p{margin:0;color:var(--sl);font-size:16px}
.sec--navy .numlist p{color:rgba(255,255,255,.68)}

/* ---------- FAQ ---------- */
.faq{border-top:1px solid var(--bd)}
.faq details{border-bottom:1px solid var(--bd)}
.faq summary{
  list-style:none;cursor:pointer;padding:22px 44px 22px 0;position:relative;
  font-family:var(--fd);font-size:clamp(19px,1.5vw,23px);font-weight:700;line-height:1.25
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{
  content:'';position:absolute;right:6px;top:28px;width:13px;height:13px;
  border-right:2px solid var(--o);border-bottom:2px solid var(--o);
  transform:rotate(45deg);transition:transform .2s
}
.faq details[open] summary::after{transform:rotate(-135deg)}
.faq .ans{padding:0 44px 26px 0;max-width:72ch;color:var(--sl);font-size:16px}
.faq .ans p:last-child{margin-bottom:0}

/* Zwei Spalten. Bewusst zwei getrennte Listen statt column-count:
   sonst springen beim Aufklappen Fragen von einer Spalte in die andere. */
.faq2{display:grid;grid-template-columns:1fr 1fr;gap:0 clamp(30px,4vw,60px);align-items:start}
.faq-col{min-width:0}
.faq-lbl{
  font-family:var(--fd);font-size:13px;font-weight:700;letter-spacing:.1em;
  text-transform:uppercase;color:var(--sl);margin:0 0 13px
}
.faq2 .faq summary{font-size:clamp(17px,1.15vw,19.5px);padding:19px 38px 19px 0}
.faq2 .faq summary::after{top:24px;right:4px;width:11px;height:11px}
.faq2 .faq .ans{padding:0 38px 24px 0;font-size:15.5px}

/* ---------- Tabelle ---------- */
.tbl{width:100%;border-collapse:collapse;font-size:15.5px}
.tbl th,.tbl td{text-align:left;padding:15px 16px;border-bottom:1px solid var(--bd);vertical-align:top}
.tbl th{font-family:var(--fd);font-size:15px;letter-spacing:.08em;text-transform:uppercase;color:var(--sl);font-weight:700}
.tbl td:first-child{font-weight:600}
.tbl-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch}

/* ---------- Hinweis-Box ---------- */
.note{
  border-left:3px solid var(--o);background:var(--off);padding:22px 24px;border-radius:0 8px 8px 0;
  font-size:15.5px;line-height:1.6
}
.note p:last-child{margin-bottom:0}
.sec--navy .note,.sec--navy-d .note{background:var(--nm);border-left-color:var(--c);color:rgba(255,255,255,.82)}
.note strong{color:var(--n)}
.sec--navy .note strong,.sec--navy-d .note strong{color:#fff}

/* ---------- Kopf / Fuß ---------- */
.top{border-bottom:1px solid var(--bd);background:rgba(255,255,255,.94);backdrop-filter:blur(8px)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;padding-top:16px;padding-bottom:16px}
.logo{font-family:var(--fd);font-size:24px;font-weight:800;letter-spacing:-.01em;text-decoration:none;color:var(--n)}
.logo span{color:var(--o);font-size:31px;line-height:0}
.top-nav{display:flex;gap:26px;align-items:center;font-size:15px;font-weight:500}
.top-nav a{text-decoration:none;color:var(--sl)}
.top-nav a:hover{color:var(--n)}
.top .btn{padding:11px 21px;font-size:14.5px;border-radius:7px}
.top .btn svg{width:16px;height:16px}

.foot{background:var(--nd);color:rgba(255,255,255,.62);padding:52px 0 34px;font-size:14.5px}
.foot a{color:rgba(255,255,255,.62);text-decoration:none}
.foot a:hover{color:#fff}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:34px;margin-bottom:34px}
.foot .logo{color:#fff}
.foot h4{color:#fff;font-size:15px;letter-spacing:.1em;text-transform:uppercase;margin-bottom:14px}
.foot ul{list-style:none;margin:0;padding:0;display:grid;gap:9px}
.foot-bot{border-top:1px solid rgba(255,255,255,.12);padding-top:22px;display:flex;flex-wrap:wrap;gap:12px 24px;justify-content:space-between;font-size:13.5px}

/* ---------- Rechtstexte / Fließtext-Seiten ---------- */
.legal{max-width:78ch}
.legal h1{margin-bottom:14px}
.legal h2{font-size:clamp(24px,2.4vw,32px);margin:52px 0 14px;padding-top:22px;border-top:1px solid var(--bd)}
.legal h2:first-of-type{border-top:0;padding-top:0;margin-top:34px}
.legal h3{font-size:19px;margin:30px 0 10px}
.legal p{margin:0 0 15px}
.legal ul{margin:0 0 18px;padding-left:22px}
.legal li{margin-bottom:7px}
.legal a:not(.btn){color:var(--ol);font-weight:600;text-decoration:underline;text-underline-offset:3px}
.legal .stand{color:var(--sl);font-size:15px;margin-bottom:0}
.legal .block{background:var(--off);border-left:3px solid var(--o);padding:20px 24px;margin:18px 0 22px;border-radius:0 8px 8px 0}
.legal .block p{margin:0 0 4px}
.legal .block p:last-child{margin-bottom:0}
.legal .hl{background:var(--n);color:#fff;padding:26px 28px;border-radius:12px;margin:26px 0}
.legal .hl h3{color:#fff;margin-top:0}
.legal .hl p:last-child{margin-bottom:0}
.legal .hl a{color:var(--c)}

/* ---------- Responsive ---------- */
@media (max-width:960px){
  .g4{grid-template-columns:repeat(2,1fr)}
  .g3{grid-template-columns:repeat(2,1fr)}
  .foot-grid{grid-template-columns:1fr 1fr}
  .faq2{grid-template-columns:1fr}
  .faq-col+.faq-col{margin-top:38px}
}
@media (max-width:680px){
  body{font-size:16px}
  .g2,.g3,.g4{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr}
  .top-nav{display:none}
  .numlist li{grid-template-columns:40px 1fr;gap:14px}
  .numlist li::before{font-size:20px}
}

/* Icon-Sprite ausblenden */
.sprite{position:absolute;width:0;height:0;overflow:hidden}